Grahil Studios Website: Building a Digital Presence for a New Creative Studio
Timeline
August-September 2024 (6 weeks)
Introduction
What This Case Study is About
This case study covers the process of creating a website for Grahil Studios, a photography and videography business. The objective was to design a clean, intuitive platform that showcases their portfolio, highlights services, and helps attract new clients.
Problem
Why This Website Was Needed
Grahil Studios needed a professional website to showcase their services and portfolio in a user-friendly way. The challenge was to develop a visually appealing platform that establishes the brand’s presence and attracts potential clients.
Challenges
Main Obstacles Faced
- Tight Timeline: The project had to be completed within six weeks, requiring efficient management of both design and development.
- Limited Portfolio: With only a few projects to show, the presentation needed to highlight their existing work creatively.
Design Process
Approach to the Project
Research & Wireframing
- I analyzed websites of other photography businesses to identify common patterns and best practices.
- I designed simple wireframes to map out key sections—Services, Portfolio, and Contact—to ensure smooth navigation.
Visual Design & Client Feedback
- I created several design iterations, focusing on a clean, minimalist style that draws attention to Grahil’s visuals.
- Incorporated the client’s feedback at each stage to ensure the design aligned with their vision.
Design & Development Outcomes
Implemented Solutions
- The website is fully responsive, providing a seamless experience on both desktop and mobile devices.
- Clear menus and structured content allow users to explore services, view the portfolio, and contact the studio easily.
- Implemented search engine optimization to improve the website's visibility and reach potential clients more effectively.
Live Site
Project Outcomes
What Was Achieved
The website was successfully launched, meeting both design and performance goals. The client expressed satisfaction with the final product, which reflects Grahil Studios' brand identity and provides a solid foundation for future growth.
Opportunities for Growth
What Could Be Improved in the Future
As this was my first freelance project, there are numerous areas for improvement in design, development, and my overall approach. If I were to rebuild the website, I would invest more time in gathering design inspiration, focusing on creating appealing visuals, and iterating extensively based on feedback to enhance the final outcome.
Personal Reflection
What I Learned from This Project
This project taught me how to balance client expectations with usability while managing both design and development within a limited timeline. I gained experience in handling iterative feedback and delivering a product that aligned with both business goals.